Pivitt
Diagnostic
Pivitt / The Brand Transformation Programme

A rebrand built to hold.

For established organisations whose brand has not kept pace with the business: one programme that rebuilds the position, the identity and the system underneath, then proves it with a score.

From the work · BMW Group, eight years and counting
The economicsWhat the gap costs

A brand that has fallen behind the business is not a cosmetic problem. It shows up in the numbers.

Without a systemWith a brand system
AcquisitionPipeline leaks to competitors who simply look like the safer choice.Better-fit clients who arrive already half-convinced.
PricingDeals close on price, because nothing on show justifies a premium.Pricing power you can hold without losing the deal.
SpeedLaunches stall while teams argue over what the brand even is.Faster execution, because the system makes most of the decisions.
EquityEffort scatters across inconsistent, off-message assets.Equity that compounds, instead of resetting at every refresh.
The frameworkDiagnose · Transform · Sustain
01

Diagnose

The £1,500 Brand Alignment Diagnostic scores the brand against the Pivitt 360 and returns a Growth Readiness Score and the two fixes that matter first.

02

Transform

The programme rebuilds what holds growth back: positioning, architecture, identity and the assets that carry them, sequenced so the spend goes where the return is.

03

Sustain

A playbook your team can run, or the Brand Operating Partner if you would rather we did. The score re-runs quarterly, so the direction is proven rather than argued.

15+
Years building and running brand operations
8 yrs
Partnership with BMW Group across three marques
200,000+
Assets produced and governed
1,100%
Conversion growth for Universal Music Group
What it coversSix parts, one programme
01

Research and diagnosis

Where the brand is costing revenue, evidenced before anything is designed.

02

Positioning and proposition

The position only you can own, and the words that carry it.

03

Brand architecture

How the offers, sub-brands and names hold together as the business grows.

04

Verbal and visual identity

The identity system, built to work from sixteen pixels to sixteen feet.

05

The system that holds it

Guidelines, templates and the asset record, so the brand survives handover.

06

Rollout into the business

The plan that puts the brand into the market, and the team that runs it.

The workWhat a programme looks like in the market

BMW Group

Eight years inside BMW Group: 160+ campaigns and 200,000+ assets produced and governed.

Pansports

A brand to match the company it keeps, for the group behind Real Madrid, FC Barcelona, Aston Martin F1 and Aramco.

Taya

Technical insurance, made human, at billboard scale.

Hyperloop Recruitment

A high-contrast identity, engineered for launch.

Cake Craft

A full identity, from logo to retail shelf.

Black Mule

Built to command its market.

InvestmentScoped against the brief, priced in the proposal

Scope follows the organisation, so programmes are scoped against the brief and priced in the proposal. The usual paid route in is The Brief: one live job from your queue, fixed fee from £2,500, finished in two weeks, so you judge the standard on real work before committing to a programme. The same approach took a home services client from £300k to £2.18M, 118% above target, and helped an investment firm scale to £40M revenue.

In their words

“The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.”
Duncan Balloch · Group Marketing Manager, BMW Group
Where it starts

Start with one brief.

Hand us one live job and judge the standard for yourself, or start with the £1,500 diagnostic and leave with a score and the two fixes that matter first.