The full rebrand, run as one programme.
A full rebrand, run as one programme: we work out where the brand is costing you, fix the positioning and identity, build the system that keeps them consistent, and put it into the market, in four to five months. Then we score it, so you know it worked.
Nine steps in three phases. Each one ends with something in your hands. Four to five months from the first interview to a launched brand, then rollout.
Diagnose
Weeks 1 to 8Diagnostic
The brand scored against the business. Produces the scorecard, the central finding and the baseline every later move is measured against.
Pillars: all sixResearch
Customer and lost-prospect interviews, sales debrief, category map. Produces the perception gap, measured.
Pillars: Target Audience, USPPositioning
Who you serve, what you stand for, why you are worth more. Produces the positioning statement, proposition and messaging architecture.
Pillars: Brand Strategy, Brand PositioningDesign
Weeks 7 to 16Architecture
How the offers, sub-brands and names hold together as the business grows. Produces the brand architecture and any naming decisions.
Pillar: Brand PositioningVerbal identity
Tone, core copy, the sentences a sales team says on a Tuesday. Produces the messaging guide and core copy set.
Pillar: Brand IdentityVisual identity
Mark, colour, type, imagery, motion, layout. Produces the identity system and its rules, built to hold from sixteen pixels to sixteen feet.
Pillar: Brand IdentityDeploy
Weeks 15 to 20, then ongoingThe system
Guidelines, templates, the asset library and the record of what exists. Produces the playbook your team can run without calling anyone.
Pillar: Brand AssetsRollout
Website, sales materials, signage, print, the internal launch. Produces the brand in market, everywhere, on the same day where possible.
Pillar: Brand AssetsMeasurement
The Growth Readiness Score re-run against the baseline from step 01. Produces the evidence the programme worked, or the correction.
Pillars: all sixScorecard and central finding
Six pillars scored with the evidence beside each, the Growth Readiness Score, the one sentence the programme is built on.
Research findings
What customers, lost prospects and the sales team actually say, and the gap between that and the brand.
Positioning and proposition
The position only you can own, the proposition, and the messaging architecture that carries it.
Brand architecture
How offers, sub-brands and names relate, with naming decisions where needed.
Messaging guide and core copy
Tone of voice and the sentences the business uses on a Tuesday.
The identity system
Mark, colour, type, imagery, motion and layout, with the rules that hold them together.
Guidelines, templates, asset library
The playbook and the tools your team runs without calling anyone.
Launched surfaces
Website, sales materials, signage, print and the internal launch, live in market.
The quarterly re-score
The Growth Readiness Score re-run against the step 01 baseline, so the programme is proven rather than argued.
You have grown past the brand
The business is better than it looks and the market still prices the firm you were three years ago.
The business has changed shape
A merger, acquisition, new leadership or new market has changed what the brand needs to say.
The last rebrand changed nothing
New logo, new site, same clients at the same price, because nobody touched the positioning.
Not sure this is the right level? A refresh may be enough, and a single Brief may be the right first step. The rebrand cost guide sets out the four levels, and the Diagnostic tells you which one you need.
Every piece opens its case study: the brief, the position, the identity and what happened to the business afterwards. All work →
Surfaces, research, markets
The number of surfaces the brand has to hold, the depth of research behind the positioning, and the markets and languages it rolls out to. Not the size of the logo.
Diagnostic first, then the proposal
The Diagnostic measures the surface count and scores the pillars. The proposal prices the programme against that, as a fixed figure, before anything is designed. For UK market ranges, see the rebrand cost guide.
Start with one brief
One live job from your queue, fixed fee from £2,500, finished in two weeks, so you see the standard on real work before committing to a programme. The same approach helped grow a UK home services business from £300k to £2.18M in revenue, 118% above target, and helped scale a start-up investment business past £40M in revenue in eighteen months.
How long does the Brand Transformation Programme take?
Four to five months from the first interview to a launched brand system: six to eight weeks of strategy, six to eight of identity and system build, two to three of handover. Rollout across every surface continues after launch.
How much does it cost?
Programmes are scoped against the brief and priced as a fixed figure in the proposal, after the Diagnostic has measured the surface count. UK market ranges for a full rebrand and a transformation programme are set out in the rebrand cost guide.
Do we need the Diagnostic first?
Yes. It is step one of the programme, scores the six pillars, sets the baseline the programme is measured against and tells you which steps you need. It costs £1,500 and takes ten working days.
What if we already have an identity we like?
Then the programme keeps it. Research in phase one establishes which equity is worth keeping; the identity is evolved rather than replaced, and the spend goes to positioning, architecture and the system that applies it.
“The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.”
We reached out to Pivitt for help developing a brand name and identity and the experience was nothing short of incredible. Their team took the time to really understand our vision and goals, and they delivered results that exceeded our expectations. The quality of service, creativity, and attention to detail were outstanding.
Had a brilliant experience with Pivitt. Not only did they get what we were aiming for with our rebranding, but were instrumental in steering the direction. Super strategic in their approach, yet very creative. Loved the final design, and it’s really making a difference for our business.
I’ve worked with Pivitt for a few months now and they’ve really helped refine the brand direction and played a key role in helping us build a strategy that’s already showing impact. To say I recommend is an understatement.
Pivitt has really helped my business and allowed us to think strategically about our decisions and planning. We have been helped with understanding the business value we provide, being clear on our customer and messaging, and discussing the direction the business could go in.
I’ve worked with a few agencies in the past and they tend to provide a lot of fluff with no real tangibles. Pivitt cut through and put together an action plan that actually brought results. We still utilise the strategy they wrote two years ago.
Pivitt has been a creative team I’ve worked with for a number of years and they have been amazing. They offer excellent support across the whole marketing function, from creative concepts to strategy. As a client, you don’t always know what you want. Davuud was excellent at working with us, diagnosing what we needed and delivering a great result.
Start with the score.
Hand us one live job and judge the standard for yourself, or start with the £1,500 diagnostic and leave with a score and the two fixes that matter first.