The Pivitt 360 Brand Model.
Six connected pillars that decide whether a brand commands attention, justifies its price and accelerates growth. We score all six, then rebuild the ones holding the business back.
Your business evolves. The brand does not. The distance between the two is not a cosmetic problem, and it shows up in the numbers long before anyone names it.
Pricing power
You cannot charge what you are worth, because nothing on show justifies the premium.
Sales cycles
Prospects need more convincing, because the brand does not build trust before the call.
Hiring
Strong candidates pick competitors whose brand reads like the safer career move.
Valuation
Investors and acquirers discount businesses with weak brand equity.
Six pillars, the components beneath each, across three stages. Hover a pillar to see what it holds. We assess all six, then rebuild the ones holding the business back.
Brand Strategy
Purpose, vision, mission and values. The internal compass every other decision answers to, and the criteria that settle debates without a meeting.
Target Audience
Who you are for, what they need and how they decide. The buyers the brand has to move, and where the demand actually sits.
Unique Selling Proposition
The core difference and the customer benefit. Why you, stated so a buyer can repeat it to someone else without you in the room.
Brand Positioning
Market context and competitive position. The space you own, the promise that holds it, and what you defend when a rival moves.
Brand Identity
Visual and verbal expression. The evidence of the thinking, working from sixteen pixels to sixteen feet.
Brand Assets
Guidelines, campaigns, templates and digital materials. The system made usable, so the brand survives contact with the business.
The model is only useful if it produces a decision. Scoring is what turns six pillars into a plan with an order to it.
Scored, not described
Each of the six pillars is scored against the business, so the output is a position rather than an opinion.
A Growth Readiness Score
The six scores resolve into one number a board can read, with the gaps ordered by commercial return.
Re-scored as you grow
The score re-runs quarterly, so brand health becomes a trend line rather than a feeling.
The same six pillars carry through every stage of the work, which is what stops a rebrand becoming a set of disconnected projects.
Diagnose
The Brand Alignment Diagnostic scores all six pillars and returns the score with a prioritised plan. £1,500, fixed.
Transform
The programme rebuilds the pillars holding growth back, in the order the score puts them.
Sustain
Your team runs the system from the playbook, or we stay on as Brand Operating Partner. The score re-runs quarterly.
See where your six pillars stand.
The Brand Alignment Diagnostic scores all six and shows which are costing you growth, in order of commercial return.