Pivitt / 360 Model
The Pivitt 360 Brand Model.
Six connected pillars and the components beneath them. We assess all six, then rebuild the ones holding the business back.
From the work · Future Planet Capital
Proprietary frameworkThe 360 wheel
Six pillars, the components beneath each, across three stages. Hover a pillar to see what it holds. We assess all six, then rebuild the ones holding the business back.
01
Brand Strategy
Purpose, vision, mission and values.
02
Target Audience
Who you are for and how they decide.
03
Unique Selling Proposition
The difference and the benefit, repeatable.
04
Brand Positioning
The space you own and defend.
05
Brand Identity
The expression, as evidence of the thinking.
06
Brand Assets
Guidelines, campaigns and digital, made usable.
See where your six pillars stand.
The Brand Alignment Diagnostic scores all six and shows which are costing you growth, in order of commercial return.