Rebranding agency for businesses that have outgrown their brand.
The business has merged, grown or changed what it sells, and the name, identity and story still describe the company it used to be. Pivitt is a London brand consultancy and rebranding agency. We rebrand from the strategy up: the position, the architecture, the identity and the rollout across every surface the business uses, starting with the Brand Alignment Diagnostic so the work fixes what the brand is actually costing you.
The rebrands that pay for themselves start with what the business has become, and the logo comes last.
The name and story still describe the company you were five years ago.
A brand that describes the business you run today.
Clients meet a smaller firm in the pitch than the one they go on to hire.
The brand walks into the room as the firm you have become.
Every acquisition adds another logo and another way of describing the group.
One brand architecture, with a clear place for every business in it.
The last rebrand stopped at the launch, and old materials are still in circulation.
A rollout plan that reaches every proposal, template and sign.
Brand audit
The Brand Alignment Diagnostic scores the current brand against the business before anything changes.
Positioning
Who you serve, what you stand for and why you are worth more, written down.
Brand architecture
How the parent, the subsidiaries and the services relate, including after a merger or acquisition.
Naming
A new name where the old one holds the business back, tested before it is chosen.
Identity
Mark, type, colour, imagery and tone of voice, built from the positioning.
Rollout
Templates, brand guidelines in print and online, and a plan for every surface.
The business has merged or acquired, and nobody can say what the group is called.
You win work once a client has met you, in spite of the brand.
Buyers judge you on the website and argue the price down.
The team describes the company four different ways.
Diagnose
We score the brand against the business and agree what the rebrand has to fix.
Define and design
We set the position, the architecture and, where it is needed, the name, then build the identity from the positioning and test it on real materials.
Roll out
We produce the templates, guidelines and launch materials, and plan the switch-over.
Black Mule, a GCC redevelopment specialist backed by KEO: a first engagement that expanded into work across the wider KEO group, including the C-Quest rebrand.
Common questions
Rebranding, answeredWhat does a rebranding agency do?
A rebranding agency changes how a business is positioned, named, designed and described, so the brand matches the business it has become. At Pivitt that runs from a brand audit through positioning, brand architecture, naming where needed and identity, to the guidelines, templates and rollout that put the new brand on every surface.
How much does a rebrand cost in the UK?
It depends on how much has to change, from a refresh of the identity to a new position, name and rollout. Pivitt starts with the £1,500 Brand Alignment Diagnostic, and everything after it is priced in writing before work starts. Market price bands for each level are in our guide to rebrand costs.
How long does a rebrand take?
Most of the time goes on strategy and identity; rollout depends on how many surfaces the brand has to reach. The Diagnostic takes ten working days, and the plan that follows it sets the timeline before work starts. Typical timelines by scope are in our rebrand timeline guide.
When should a business rebrand?
When the business has outgrown the brand: after a merger or acquisition, a move into new markets or services, a change in who it sells to, or when clients keep meeting a smaller firm in the brand than the one they hire. The Brand Alignment Diagnostic shows whether a refresh or a full rebrand is the right scale of work.
Your brand scored against the business, with three priorities and a 90-day plan, in ten working days.
One live jobThe BriefFixed fee, agreed firstOne live job at a fixed fee, so you can see how we work before committing to more.
OngoingBrand Operating PartnerMonthly, agreed firstA senior brand function that sets the standard and keeps the work to it, every month.
The full rebrandBrand Transformation ProgrammeFixed price, agreed firstThe rebrand, run as one programme from diagnosis to rollout.
Had a brilliant experience with Pivitt. Not only did they get what we were aiming for with our rebranding, but were instrumental in steering the direction. Super strategic in their approach, yet very creative. Loved the final design, and it’s really making a difference for our business.
I’ve worked with Pivitt for a few months now and they’ve really helped refine the brand direction and played a key role in helping us build a strategy that’s already showing impact. To say I recommend is an understatement.
Pivitt has really helped my business and allowed us to think strategically about our decisions and planning. We have been helped with understanding the business value we provide, being clear on our customer and messaging, and discussing the direction the business could go in.
Tell us what has changed since the brand was made.
- You write in. We reply within one working day.
- A conversation about what has changed in the business and what you need.
- A written scope and a fixed price before anything starts.
Davuud Ghani, founderSenior-led on every engagement