Full Scope
Everything That's Included
in Brand Transformation
No hidden extras, no ambiguous "phase 2" upsells. Here's exactly what you get when you invest in a Pivitt brand transformation, and what each piece does for your business.
Strategy & Research
6 deliverables
Brand Intelligence Report
Stakeholder interview synthesis, existing brand audit, and gap analysis between current state and objectives.
Competitive Landscape Analysis
16-dimension competitor audit covering positioning, visual identity, messaging, digital presence, and market gaps.
Target Audience & Personas
Detailed buyer personas with demographics, psychographics, pain points, decision drivers, and journey mapping.
Brand Positioning Framework
Your differentiated position in the market, where you sit, who you compete with, and why you win.
Brand Architecture
How your brand, sub-brands, products, and services relate to each other structurally.
If multi-product
Brand DNA Document
The strategic backbone: purpose, vision, mission, values, positioning statement, and messaging hierarchy.
Creative Direction
4 deliverables
Brand Scale & Moodboards
Custom brand scale mapping personality axes + 3 visual moodboard directions for stakeholder alignment before design begins.
3 Initial Brand Concepts
Complete visual systems, logo, colour, typography, imagery direction, and real-context mock-ups, presented as 3 distinct options.
3 Refined Concept Variants
Chosen direction refined into 3 polished variants exploring personality, integration, and tonality.
Tone of Voice & Messaging Guide
Writing principles, tone guidelines, key messages, tagline, elevator pitch, and content pillar strategy.
Visual Identity System
6 deliverables
Logo Suite
Primary logo + all required variations: horizontal, stacked, icon-only, mono, reversed. All formats (SVG, PNG, EPS, PDF).
Colour System
Primary, secondary, and accent palettes with HEX, RGB, CMYK, and Pantone values. Usage rules and accessibility ratios.
Typography System
Primary and secondary typefaces, size hierarchy, weight usage, and pairing rules for digital and print.
Photography & Imagery Direction
Style guide for photography, illustration, iconography, and graphic elements with reference examples.
Design System / Component Library
Reusable components: buttons, cards, layouts, patterns, everything your team needs to stay on-brand.
Icon Set & Illustrations
Custom icon set and illustration style aligned with the visual identity.
Scope dependent
Touchpoints & Assets
6 deliverables
Website Design
Key page designs (typically home, about, services, contact) in the new brand system, responsive and development-ready.
Social Media Kit
Profile graphics, post templates, story templates, and content framework for consistent social presence.
Presentation Template
Branded pitch deck / keynote / PowerPoint template with master slides, charts, and layout options.
Communication Templates
Email signatures, letterheads, business cards, and internal communication templates.
Packaging / Environmental
Physical touchpoint design: packaging, signage, exhibition stands, vehicle livery.
Scope dependent
Launch Campaign Assets
Rollout materials for brand launch: announcement content, transition graphics, internal comms.
Scope dependent
Governance & Handover
4 deliverables
Comprehensive Brand Guidelines
The full brand manual: strategy, identity, usage rules, do's and don'ts, and application examples. Your operating manual.
Organised Asset Library
Every file categorised and structured to fit your team's workflow. Source files, exports, and print-ready versions.
Implementation Guide
Step-by-step rollout plan: what to update first, how to transition existing materials, and timeline recommendations.
Team Onboarding Session
Live session with your team walking through the new brand, how to use it, and Q&A.
At a glance
26+
Deliverables
6-10
Weeks delivery
£35-120K
Investment range
Not every project includes everything above. The scope is tailored to what your brand actually needs, which is why we start with discovery, not a price list. Some businesses need a full transformation across every dimension. Others have strong strategy but weak execution, or vice versa. The Investment Planner gives you a personalised estimate based on your specific gaps.
Questions about scope?
Every brand is different. Book a call and we'll walk through exactly what your transformation would include, no obligation, no pitch deck.
Book a Discovery Call →