Pivitt
Diagnostic
Pivitt / Brand Operating Partner

Every system needs an operator.

A monthly retainer, which we call the Brand Operating Partner: we stay on after the build to produce the campaigns and assets, keep the brand consistent, and improve it as the business grows. Eight years inside BMW Group run on this arrangement.

From the work · BMW, The Change of Horizon

Most brand systems start to decay the day the project ends. Ours come with an operator.

The economicsWhat an operator changes
Without an operatorWith one
Standards

Every new supplier reads the guidelines their own way. The system erodes one asset at a time.

One team holds the standard, so year three looks as sharp as launch week.

Speed

Every asset is a new brief, a new quote and a new wait.

A team already inside the brand, producing from the first request.

Cost

Day rates, ad hoc suppliers, and the rework that follows.

One monthly figure, scoped to what the brand ships.

Knowledge

Context leaves with every handover.

Memory that compounds. On one brand, eight years deep.

The proofBMW Group, since 2018
8yr
Continuous partnership
200,000+
Assets delivered
160+
Campaigns shipped
The tiersOne ladder, four steps
Start here
£1,500once, before any tier

Not sure the system is ready to be run? The Diagnostic scores it and tells you which tier fits.

  • Your brand scored against the business
  • A Growth Readiness Score out of 100
  • The tier recommendation, in writing
Steward
From £3,500a month, plus VAT

You already produce in-house. We keep the brand to one standard.

  • Every asset your team makes is checked against the brand before it ships
  • Guidelines and templates kept current as the brand evolves
  • A monthly production allocation for the jobs your team cannot fit
Operator
Scopedto the volume you ship

You ship every week. We run the production, to one standard, at pace.

  • Design and artwork produced by us, week in, week out
  • Campaigns rolled out and adapted across every format, including motion and social
  • Priority turnaround and a planning session each month
Partner
Scopedto the function

You need a brand function, not a supplier. We are it, embedded with leadership.

  • Everything in Operator, with a senior creative director on your brand
  • Campaign platforms, launches, and film end to end
  • Strategic counsel at the leadership table, quarterly
Which tier
Your team makes the work and needs it held to one standard.Steward
You ship every week and want the production run for you.Operator
You need a senior brand function, direction included.Partner
What you getStewardOperatorPartner
Brand governance: every asset checked against the standard before it ships
Guidelines, templates and asset library kept current
Direct line to senior counsel
Quarterly Growth Readiness re-score and review
Monthly production allocation for overflow jobs
Ongoing design and artwork production, weekly
Campaign rollout and adaptation across formats
Motion and social formats
Priority turnaround
Monthly planning session
Embedded senior creative direction
Campaign platforms and launches
Motion and video, end to end
Strategic counsel alongside leadership, quarterly strategy sessions
InvestmentFrom £3,500 a monthScoped to volumeScoped to the function

All tiers plus VAT, six-month minimum. Operator and Partner are priced in the proposal against the volume the brand actually ships, which the Diagnostic measures. You can move up a tier at any month end.

The rhythmHow a month runs
Week oneWeek twoWeek threeWeek fourQuarter end
Embed, then the first briefs move
One pipeline, one point of accountability
Campaign rollout, adaptation, motion
Review: what shipped, what it did, next month planned
Re-scoreGrowth Readiness, out of 100Every quarter the brand is scored again, so the direction is proven rather than argued
Brief shippedPlanning or approval dayMonthly reviewQuarterly re-score
Week one

Embed

We map the brand, the backlog and the way your team works. Access, tools and standards agreed before the first asset moves.

Every day

Deliver

Work moves through one pipeline with one point of accountability. No re-briefing, no relearning, no drift.

Every month

Review

Output reviewed against the system, a report on what shipped and what it did, and the next month planned.

Every quarter

Advance

A working session on where the brand goes next, so the system improves rather than just survives.

ThroughputWhat a month can hold
Campaign toolkitsPrint and point of saleLaunch eventsWindow graphicsDigital invitationsSocial systemsMotion and filmShowroom displaysSales enablementEvent collateral Campaign toolkitsPrint and point of saleLaunch eventsWindow graphicsDigital invitationsSocial systemsMotion and filmShowroom displaysSales enablementEvent collateral
In the fieldRetainer output, installed
BMW Park Lane event environment
BMW Park Lane · Event environment · Signage, print, film
BMW Park Lane direct campaign
BMW Park Lane · Direct campaign
MINI vehicle graphics
MINI · Vehicle graphics
BMW Motorrad product collateral
BMW Motorrad · Product collateral
MINI portrait campaign format
MINI · Portrait formats
BMW email signature system
BMW · Email system · Templates and signatures
BMW iX showroom wall graphics
BMW · Showroom wall · Large format
BMW showroom event artwork
BMW · Showroom event · Campaign artwork
Always onShipped every week, some of it the same day
MINI · Social film
MINI · App film
MINI · Campaign cutdown
In their words

“The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.”
Duncan Balloch · Group Marketing Manager, BMW Group
“It is a million times better than our current website.”
Paul Kelly · Managing Director, C-Quest
Where it fitsThree ways in
01 · From the Programme

After the transformation

Most partners arrive from the Brand Transformation Programme. The system is built, the playbook is written, and the retainer begins where the programme ends.

02 · From the Diagnostic

With a working system

Established brands with a system in place start with the Brand Alignment Diagnostic and move straight to the retainer, at the tier the volume demands.

03 · From a Brief

When one job became a queue

Many partners began with the Brief: one live job, fixed fee. When the second and third arrived, the retainer was the cheaper way to run them.

Selected workThe model in practice
On GoogleOn the long relationships
Google review · Feb 2023
We’ve worked with Pivitt for a number of years and they’ve become our go-to for branding and creative support. Our experience with other agencies in the past has ended up with mixed results, but with Pivitt we know that Davuud and the team will always go above and beyond. We’d never work with anyone else.
Sonia BlackVerified Google review
Google review · Oct 2022
Pivitt has been a creative team I’ve worked with for a number of years and they have been amazing. They offer excellent support across the whole marketing function, from creative concepts to strategy. As a client, you don’t always know what you want. Davuud was excellent at working with us, diagnosing what we needed and delivering a great result.
Rob CartwrightVerified Google review
Google review · Jun 2023
I can’t recommend Davuud and his team enough. They always provide us with 10/10 social media assets and always with a super quick turnaround, even when requests are last minute.
Jess PayneVerified Google review
Google review · Oct 2023
Since we started working with Pivitt, our expectations have been exceeded. The efficiency and professionalism demonstrated in each project are excellent. Another important element for us is the team’s ability to maintain the same quality even when the deadline is very short.
Antonio BaganhaVerified Google review

Read all 26 reviews on Google →

Where it starts

Decide what your brand does next.

Start with the Diagnostic and know which tier fits before you commit to one. Or take an hour with the founder to talk through the brand and the volume.