Every system needs an operator.
The retainer at the centre of how we work. We stay on after the build to run, protect and improve the brand system as the business scales. Three tiers, one standard, and the model behind our eight-year BMW Group partnership.
Most brand systems start to decay the day the project ends. Ours come with an operator.
Every new hire and supplier interprets the guidelines their own way, and the system erodes one asset at a time.
One team holds the standard as volume grows, so year three looks as sharp as launch week.
Every asset is a new brief, a new quote and a new wait while someone relearns the brand.
A team already inside the brand, producing at pace from the first request.
Ad hoc suppliers, day rates and the rework that follows inconsistent output.
One predictable monthly investment, scoped to how much the brand actually ships.
Context walks out the door with every handover and every departing marketer.
Institutional memory that compounds. On some brands, we are eight years deep.
For teams who produce in-house and need the system governed and the standard held.
- Brand governance and quality control
- Guideline upkeep as the brand evolves
- A monthly production allocation
- Quarterly brand health review
- Direct line to senior counsel
For brands shipping every week that need production run to one standard, at pace.
- Everything in Steward
- Ongoing design and artwork production
- Campaign rollout and adaptation
- Motion and social formats
- Priority turnaround
- Monthly planning session
The full BMW Group model. A senior brand function, embedded with your leadership.
- Everything in Operator
- Embedded senior creative direction
- Motion and video, end to end
- Campaign platforms and launches
- Strategic counsel alongside leadership
- Quarterly strategy sessions
All tiers run on a six-month minimum. Scope is set precisely after the Brand Alignment Diagnostic, so the tier fits the volume the brand actually needs.
Embed
We map the brand, the backlog and the way your team works. Access, tools and standards agreed before the first asset moves.
Deliver
Work moves through one pipeline with one point of accountability. No re-briefing, no relearning, no drift.
Review
Output reviewed against the system, a report on what shipped and what it did, and the next month planned.
Advance
A working session on where the brand goes next, so the system improves rather than just survives.
“The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.”
After the transformation
Most partners arrive here from a transformation programme. The system is built, the playbook is written, and the retainer begins where the programme ends.
With a working system
Established brands with a system already in place can start with the diagnostic and move straight to the retainer, at the tier the volume demands.
Decide what your brand does next.
One hour with the founder to talk through the brand, the volume and the tier that fits. If the system needs work first, the diagnostic will show exactly where.