Corporate identity design that holds across every part of the business.
Offices drift into their own versions of the brand, subsidiaries keep their old logos and every proposal looks different. Corporate identity is the system that makes a company look and sound like one organisation: the mark, type, colour, imagery, tone of voice and the rules that keep them consistent. As a London corporate identity agency, we build it from the positioning and write it down so it holds across every office, subsidiary, document and screen. One of the six pillars the Diagnostic scores.
A corporate identity earns its keep the first time someone outside the design team uses it correctly.
Each office and subsidiary has drifted into its own version of the brand.
One business identity, applied the same way across the group.
Proposals and decks are rebuilt by hand, and every one looks different.
Templates built on the system, ready for anyone to use.
The logo has been redrawn so often nobody knows which file is right.
One set of master files, named, versioned and easy to find.
The guidelines are a PDF nobody opens.
Guidelines in print and online, written for the people who use them.
Mark and logo system
The primary mark and the versions that keep it consistent at every size.
Group architecture
How the parent and its subsidiaries sit together visually.
Typography and colour
A type system and a palette with rules for using them.
Imagery
The photographic and graphic language of the organisation.
Verbal identity
Tone of voice and the key messages, written so anyone can apply them.
Templates and guidelines
Documents, decks, signatures and signage, with guidelines in print and online.
Each new subsidiary arrives with its own logo and keeps it.
Proposals look different depending on who wrote them.
Suppliers keep asking which version of the logo to use.
The identity was designed for a smaller company and strains at its current size.
Audit
We score the current identity against the business and map every surface it appears on.
Foundations and system
We translate the positioning into the core mark, type and colour, then extend it across documents, screens, signage and the group structure.
Rollout
We build the templates and guidelines, in print and online, and plan the switch-over.
Identity systems built and run across BMW, MINI and BMW Motorrad: 200,000+ assets over eight years.
Common questions
Corporate identity, answeredWhat is corporate identity?
Corporate identity is the system an organisation uses to look and sound like one company: its mark, typography, colour, imagery and tone of voice, the templates built on them, and the guidelines that keep them consistent across offices, subsidiaries, documents and screens.
What is the difference between corporate identity and brand identity?
The terms overlap. Corporate identity usually means the identity of the organisation as a whole, including how a parent company and its subsidiaries relate and the templates used across the business. Brand identity can also describe a single product or service brand. Pivitt designs both from the same positioning.
What does a corporate identity project include?
The mark and logo system, group architecture, typography and colour, imagery, tone of voice, core templates such as proposals, decks, documents and email signatures, brand guidelines in print and online, and a structured asset library.
How much does corporate identity design cost?
Every project is scoped and priced before it starts. Most begin with the £1,500 Brand Alignment Diagnostic, which sets the scale of the work. A full corporate identity usually runs inside a Brand Transformation Programme, scoped against the brief and priced as a fixed figure in the proposal.
Your brand scored against the business, with three priorities and a 90-day plan, in ten working days.
One live jobThe BriefFixed fee, agreed firstOne live job at a fixed fee, so you can see how we work before committing to more.
OngoingBrand Operating PartnerMonthly, agreed firstA senior brand function that sets the standard and keeps the work to it, every month.
The full rebrandBrand Transformation ProgrammeFixed price, agreed firstThe rebrand, run as one programme from diagnosis to rollout.
Had a brilliant experience with Pivitt. Not only did they get what we were aiming for with our rebranding, but were instrumental in steering the direction. Super strategic in their approach, yet very creative. Loved the final design, and it’s really making a difference for our business.
Pivitt truly shines as the standout among the design teams we’ve partnered with, surpassing our expectations. Thanks to Pivitt for their exceptional work, and we look forward to their continued support in the coming year.
We reached out to Pivitt for help developing a brand name and identity and the experience was nothing short of incredible. Their team took the time to really understand our vision and goals, and they delivered results that exceeded our expectations. The quality of service, creativity, and attention to detail were outstanding.
Tell us where the identity has stopped holding.
- You write in. We reply within one working day.
- A conversation about what has changed in the business and what you need.
- A written scope and a fixed price before anything starts.
Davuud Ghani, founderSenior-led on every engagement