Employer branding that helps you hire the people your growth depends on.
When a business grows faster than its reputation as an employer, the best candidates choose someone else. Pivitt is a London brand consultancy and employer branding agency. We build your employer brand from the same position as your customer brand, then produce the careers site, recruitment campaigns and onboarding materials that carry it to the people you want to hire.
Candidates read the careers page, the reviews and the people before they apply.
Job adverts written from scratch by whoever is hiring.
One employer story and a set of templates every hiring manager uses.
A careers page that lists vacancies and little else.
A careers site that shows the work, the people and why someone would stay.
The customer brand and the employer brand say different things.
One brand, with an employer story built from the same position.
New joiners pick up the brand by guesswork.
Onboarding materials that teach the brand from the first day.
Employer brand audit
How candidates and staff see you today, from job adverts and review sites to the careers page.
Employer value proposition
Why the right people join and stay, written down so every hiring manager tells it the same way.
Employer brand identity
The employer story expressed through your identity, with photography of your own people.
Careers site
Careers pages that show the work and the team, built for the candidates you want.
Recruitment campaigns
Campaigns, job advert templates and social content for each hiring push.
Onboarding and internal communication
Welcome packs, internal guides and templates that bring new joiners into the brand.
Strong candidates drop out after they look you up.
Every hiring manager describes the company differently.
Your careers page has not changed since the business was half the size.
Recruitment campaigns look nothing like the rest of the brand.
Diagnose
We audit how candidates and staff see you, beside the employers you compete with for people.
Define
We write the employer value proposition from the same position as the customer brand.
Build and run
We build the careers site, the campaign and advert templates and the onboarding pack, then stay on to produce each hiring push as you grow.
Brand systems built to hold when many people produce work in the brand’s name: 200,000+ assets produced across an 8-year BMW Group partnership.
Common questions
Employer branding, answeredWhat does an employer branding agency do?
It defines why the right people would join a business and stay, then builds the materials that carry that to candidates and staff: the employer value proposition, the careers site, recruitment campaigns, job advert templates and onboarding. Pivitt builds the employer brand from the same position as the customer brand, so the two tell one story.
What is an employer value proposition?
The written case for working at a business: what people do there, what they get, how they grow and why they stay. It gives every hiring manager, advert and careers page the same story to tell.
How does the employer brand relate to the main brand?
It is the same brand, told to a different audience. The position, identity and tone stay the same, and the employer story picks out what matters to candidates and new joiners.
How much does employer branding cost?
Most engagements start with the Brand Alignment Diagnostic, a brand audit at £1,500, and everything after it is priced in writing before work starts. Larger employer brand programmes are scoped against the brief, and the Brand Operating Partner can run each hiring push once the employer brand is built.
Your brand scored against the business, with three priorities and a 90-day plan, in ten working days.
One live jobThe BriefFixed fee, agreed firstOne live job at a fixed fee, so you can see how we work before committing to more.
OngoingBrand Operating PartnerMonthly, agreed firstA senior brand function that sets the standard and keeps the work to it, every month.
The full rebrandBrand Transformation ProgrammeFixed price, agreed firstThe rebrand, run as one programme from diagnosis to rollout.
Pivitt has been a creative team I’ve worked with for a number of years and they have been amazing. They offer excellent support across the whole marketing function, from creative concepts to strategy. As a client, you don’t always know what you want. Davuud was excellent at working with us, diagnosing what we needed and delivering a great result.
Worked with Pivitt on multiple projects and the insights they bring to their brand solutions have been brilliant to say the least, its really helped us get to market quicker.
Their design and strategy services exceeded all of my expectations. From start to finish, the team at Pivitt demonstrated exceptional professionalism and commitment to delivering outstanding results. Dav in particular has been extremely supportive and his input has helped me to make some important business decisions.
Tell us who you need to hire next.
- You write in. We reply within one working day.
- A conversation about what has changed in the business and what you need.
- A written scope and a fixed price before anything starts.
Davuud Ghani, founderSenior-led on every engagement