Pivitt
Diagnostic
Pivitt / London brand consultancy

A London brand consultancy for founders building ambitious organisations.

London brand consultancy for ambitious organisations. Strategy, positioning, identity. 15 years for BMW, Rolls-Royce, UMG, BBC, BT.

From the work · BMW, The Change of Horizon
01Why London founders and MDs work with Pivitt instead of an agency.

The decision between a brand consultancy and a branding agency is a decision about what you want from the engagement. If you want strategic thinking, senior involvement throughout and commercial outcomes measured in revenue, that is what a consultancy is built to deliver.

Every engagement starts with commercial diagnosis across six dimensions: positioning, architecture, identity, messaging, experience and alignment. Creative work only begins once the positioning decision has been made. Most failed rebrands skip this step.

The person in the pitch is the person in the work. Davuud Ghani leads every engagement, with a network of senior specialists for identity, messaging and production. No junior teams briefed through account managers. No hand-offs you did not agree to.

A home services client went from £300k a year to £300k a month, a 12x lift in monthly revenue. Universal Music Group saw a 1,100% conversion lift. An investment firm scaled to £40M. Each engagement defines success metrics before work starts, and reports against them 12 months in.

BMW Park Lane eventBMW Park Lane, London · Delivered by Pivitt
02Brand systems that drive results.

From Fortune 500 partnerships to scaling businesses, every engagement is built on strategic rigour and creative precision.

03Most agencies build a fraction. We build the whole system.

Six pillars. 36 components. Three stages. The Pivitt 360 Brand Model covers every dimension that determines whether your brand drives revenue or just looks different.

Tap any pillar to see its components

The workMade in London, shipped everywhere
BMW Park Lane direct
BMW Park Lane · Direct campaign
Universal Music Group
Universal Music Group
Pansports
Pansports · Brand imagery
04A look inside the methodology.

Explore how we take a business from brand audit through to market-ready identity. Scroll to zoom, drag to pan.

Interested in learning more about the process?

Book a call and we'll walk you through how this applies to your business.

Interested in how this applies to your business?

05What makes this different from a typical agency engagement.

The difference is in what happens before the design work starts, and what you're left with when the engagement ends.

06London brand consultancy: the questions we get asked.

A London brand consultancy advises founders and marketing leaders on commercial positioning, brand strategy, identity and messaging. It differs from a branding agency by leading with commercial diagnosis and positioning before any creative work. Pivitt is a London-based consultancy building and improving brand operating systems for ambitious organisations.

London brand consultancy fees typically range from £1,500 for a brand diagnostic to £35,000 to £120,000 for a full brand transformation programme. Pivitt offers a £1,500 Brand Alignment Diagnostic as the entry point. Full transformation programmes covering strategy, positioning, identity, messaging and rollout run £35,000 to £120,000 depending on scope.

A brand consultancy leads with commercial diagnosis, positioning and strategy. A branding agency typically leads with creative exploration and visual identity. Consultancies charge for thinking; agencies charge for execution. Consultancies tend to work senior-led with no account management layer. Agencies usually route work through account managers to junior creative teams. Read our full comparison at /compare .

Look at four things. The seniority of the person who actually does your work, not the person who pitches. The commercial rigour of their diagnostic process. The calibre of named clients they have delivered measurable outcomes for. Whether their case studies lead with business results rather than creative deliverables. If three of those four are missing, keep looking.

07Let's talk about your brand.

Tell us what's happening in your business. We'll come back within 24 hours with an honest view on whether we can help.

Proof over promisesThe numbers behind the words
8 yrsBMW Group partnership
200,000+Assets delivered
1,100%Conversion growth, UMG
118%Above target, home services
“The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.”
Duncan Balloch · Group Marketing Manager, BMW Group
Where it starts

Find out what your brand is costing you.

Every engagement starts with the Brand Alignment Diagnostic, a fixed first step that scores your brand against the business and shows what to fix first.