Pivitt
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Pivitt
Diagnostic
Brand consultancy · London

Brand consultancy for organisations that have outgrown the way they are positioned, perceived or presented.

Pivitt is a London brand consultancy. We work out what your brand is costing you, fix the positioning and identity, and produce the campaigns and assets that carry it. Eight years inside BMW Group.

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Which are you?
200k+
Assets produced across an eight-year BMW Group partnership, run from London
1,100%
Conversion growth, Universal Music Group
£40m
Revenue of an investment start-up we helped scale, in eighteen months
118%
Above target, home services business we helped grow
5.0 on Google26 client reviews Read the reviews →
Brands we have worked with
BMW GroupMINIUniversal Music GroupDuracellBBCAlphabetTottenhamLive NationUCLBravadoKEOBMW MotorradLondon Market GroupBMW GroupMINIUniversal Music GroupDuracellBBCAlphabetTottenhamLive NationUCLBravadoKEOBMW MotorradLondon Market Group

The reasons London businesses call a brand consultancy.

01

The pitch deck, the website and the sales team each describe a different company.

02

Long-standing clients still buy the one service they first came for.

03

The market prices you as the firm you were three years ago.

04

The last rebrand produced a logo and nothing else changed.

05

A merger, acquisition or new leadership has changed what the brand needs to say.

06

The marketing team is stretched and the brand drifts a little further every quarter.

Growth Readiness Check · statement 1 of 10Brand Strategy

There is a written brand strategy that leadership actually uses to make decisions.

Nine more statements, five minutes, an indicative score out of 100. Free, no call.

Consultancy with delivery depth

Eight years inside BMW Group, from London

Most brand consultancies stop at the strategy deck. This one has produced 200,000+ assets and 160+ campaigns for a single client.

Showroom, campaign, digital, print and film across BMW, MINI and BMW Motorrad, briefed from Park Lane and produced in Aldgate, some of it shipped the same day.

Consultancy or agency

Where Pivitt sits among the options a London buyer has
Project Embedded Execution Direction Freelancers Agencies, until the project ends A single in-house hire Pivitt

A London buyer has four options. Three of them leave a gap.

A branding agency delivers the project and leaves. A strategy consultancy delivers the thinking and leaves the making to someone else. A single hire cannot cover strategy, design, words, motion and production. Pivitt sits where the four meet: director-level judgement, embedded in your calendar, making the work.

Director level

Every brief is directed at chief brand officer level, with brand leads, brand designers, copywriters and motion artists doing the work behind it.

Embedded

Inside your marketing plan and your calendar, month after month, rather than at the end of a project.

We make the work

From positioning through to supplier-ready artwork, with eight years inside BMW Group as the evidence it works.

How a consultancy engagement runs

Three ways to work with Pivitt

A brand consultancy engagement takes one of three shapes. Each starts with diagnosis and each is priced before work begins.

Marketing teams in London usually come to us with a queue: the calendar has outrun the headcount, or one job has been sitting for weeks.

Owners and executives usually come to us because the brand no longer matches the business they have built, or the investors, buyers or markets they now face.

What the consultancy produces

Ten kinds of work London clients hand us

Some briefs are answered the same day.

Selected work

London engagements and the outcomes they produced

Client words

What London marketing leaders say about working with Pivitt
Duncan BallochGroup Marketing Manager, BMW Group
Sarah ChessisKEO Group
Rob CartwrightBrand Strategy & CI Manager, Rolls-Royce Motor Cars
BMW Group
The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.
Duncan BallochGroup Marketing Manager
Rolls-Royce Motor Cars
Pivitt has been a creative team I’ve worked with for years and they have been amazing. Excellent support across the whole marketing function, from creative concepts to strategy.
Rob CartwrightBrand Strategy & CI Manager
C-Quest
It is a million times better than our current website.
Paul KellyManaging Director
Universal Music Group
Very strategic and insightful. Would recommend for anyone looking to develop their brand strategy.
Ben CoeSenior Brand Manager
Wondrous
I have had the pleasure of working with Davuud and his team for four years. Their ability to creatively conceptualise and deliver is outstanding.
Emily PurvisBrand & Marketing Manager
Savills
Pivitt are highly creative, authentic and overall a great team. They have a unique way of problem-solving that they add to campaigns in a brand-appropriate way.
Nicola PantonAssociate Director

Common questions

Brand consultancy in London, answered

What does a brand consultancy do?

It works out where a brand is costing the business money, decides what the brand should stand for and to whom, and builds the identity, messaging and systems that carry that decision into the market. Pivitt also produces the campaigns and assets, and can stay on to run the brand day to day as the Brand Operating Partner.

How is a consultancy different from a branding agency?

A consultancy leads with commercial diagnosis and positioning, and the senior people you meet are the people who do the work. Design follows the positioning decision. Our comparison of buying brand work as one system or as separate suppliers sets out the trade-offs.

How much does a brand consultancy cost in London?

Pivitt's fixed points are the Brand Alignment Diagnostic at £1,500, the Brief from £2,500 and the Brand Operating Partner from £3,500 a month. Transformation programmes are scoped against the brief. For UK market ranges from refresh to full transformation, see the rebrand cost guide.

How long does a rebrand take?

Four to five months from strategic foundation to launched brand system for an established business: six to eight weeks of strategy, six to eight weeks of identity and system build, two to three weeks of handover. A refresh runs shorter. The timeline guide sets out each phase.

Do you only work with London businesses?

Pivitt is based at Aldgate Tower on Leman Street and roughly half of engagements are with London organisations. The rest run across the UK and internationally, remotely or on site. The London base means workshops, site visits and in-person reviews are always available.

What size of organisation do you work with?

Established organisations whose brand has not kept pace with the business they have built: after growth, a merger or acquisition, new leadership, a move upmarket or into a new market. The work runs from a single brief for an in-house marketing team to a full transformation programme.

Who leads the work

Founder, based in Aldgate
Davuud Ghani, founder of Pivitt
Davuud Ghani
Founder
The London businesses that come to us rarely have a taste problem. They have outgrown a brand built for an earlier version of themselves, and the market is still pricing the old one. Our job is to rebuild the system underneath, then keep it moving.
Over fifteen years building and running brand operations for BMW Group, Universal Music Group, Rolls-Royce, the BBC and BT. Based at Aldgate Tower, London.
On GoogleWhat clients say
Google review · Jun 2023
An exceptional partner in our journey for success. The team at Pivitt offer so much more than creative support and production, the ability to offer guidance and advice on bigger strategic objectives is exceptional. This is based on an ability to develop a deep understanding of their clients but also being aware of current trends and activity.
Duncan BallochVerified Google review
Google review · Jun 2023
We have had numerous conversations for one of my London based businesses around developing marketing strategies and pitches. I can say hands down Pivitt has one of the most professional and friendly teams I have come across.
Hinasaad KhanVerified Google review
Google review · Jun 2023
Their design and strategy services exceeded all of my expectations. From start to finish, the team at Pivitt demonstrated exceptional professionalism and commitment to delivering outstanding results. Dav in particular has been extremely supportive and his input has helped me to make some important business decisions.
Alexandra KayeVerified Google review
Google review · Feb 2023
We’ve worked with Pivitt for a number of years and they’ve become our go-to for branding and creative support. Our experience with other agencies in the past has ended up with mixed results, but with Pivitt we know that Davuud and the team will always go above and beyond. We’d never work with anyone else.
Sonia BlackVerified Google review
Google review · Apr 2023
Pivitt has really helped my business and allowed us to think strategically about our decisions and planning. We have been helped with understanding the business value we provide, being clear on our customer and messaging, and discussing the direction the business could go in.
Jodine WilliamsVerified Google review
Google review · Dec 2023
Worked with Pivitt on multiple projects and the insights they bring to their brand solutions have been brilliant to say the least, its really helped us get to market quicker.
Olivia Wright McLeanVerified Google review

Read all 26 reviews on Google →

Where it starts

Find out what your brand is costing you.

The Brand Alignment Diagnostic scores the brand against the business and tells you what to fix first. Or start with an hour with Davuud, one to one, no deck.

Hand us one live brief and judge the consultancy on real work: fixed fee from £2,500, shipped inside two weeks. Or start with the Diagnostic and a score.