Online brand guidelines the whole business can find, use and keep current.
Most brand guidelines live in a PDF that was out of date soon after it was sent. Teams work from old versions, agencies guess, and new starters learn the brand from whichever file they find first. We write complete brand guidelines and build them as an interactive website: one current home for the strategy, the identity, the templates and the rules, open to everyone who produces work in the brand’s name.
A brand holds when everyone producing work in its name is looking at the same, current rules.
A PDF emailed round, with three versions in circulation.
One address, always showing the current version.
Teams screenshot pages to find the right logo.
Every logo, colour and template downloadable from the page that explains it.
Agencies and freelancers read the brand their own way.
Rules written clearly enough to follow without a briefing.
Updates wait for a reprint nobody has budgeted for.
Changes published once they are agreed, with a record of what changed.
AI tools draft copy in a generic voice.
Voice, approved claims and banned words set out as rules AI tools can follow.
Brand platform
Positioning, purpose, values, vision and mission, set out first so every rule has a reason.
Visual identity
Logo, colour, type, imagery and layout, each with its rules and its misuses.
Verbal identity
Tone of voice, messaging, naming conventions and approved claims, with examples.
Templates and assets
Downloads for decks, documents, social and signage, kept in one library.
Search and structure
Pages people can search, link to and share, on a phone as well as a laptop.
Governance
Who owns the guidelines, how changes are approved, and a log of what changed.
Nobody is sure which version of the guidelines is current.
New starters and agencies ask for the logo by email.
Every presentation the business sends looks slightly different.
The guidelines describe a brand the business has already moved past.
AI tools are drafting copy that sounds like everyone else.
Audit
We review the guidelines you have against the work being produced, and list the gaps and contradictions.
Write
We write or rewrite the missing chapters, from the brand platform through to the rules.
Build
We build the guidelines as a website, with the asset library and templates in place.
Hand over
We set who owns it and how changes are made, and can stay on to keep it current as your Brand Operating Partner.
Every brand we design or rebrand leaves with brand guidelines built for it, from C-Quest and Black Mule to Hyperloop Recruitment and Big Metal London.
The team at Pivitt offer so much more than creative support and production. The ability to offer guidance and advice on bigger strategic objectives is exceptional.
It is a million times better than our current website.
Common questions
Online brand guidelines, answeredWhat are online brand guidelines?
Brand guidelines published as a website: the brand platform, identity, tone of voice, templates and rules in one place, searchable, always current and open to everyone who produces work for the brand, from the in-house team to agencies and AI tools.
What should interactive brand guidelines include?
The same five parts as any complete set: the strategy the brand is built on, the identity, the templates and assets, the rules for applying them, and governance. Online, each rule also carries its downloads, the whole set is searchable, and every change is logged. Our guide to what a complete set of brand guidelines contains covers each part.
When does a business need its brand guidelines online?
When more than a handful of people or agencies produce work in the brand’s name, when the brand changes more than once a year, or when several versions of the PDF are already in circulation. A website keeps one current version and puts every asset next to the rule that governs it.
Can you put our existing guidelines online?
Yes. We start by auditing the guidelines you have against the work being produced, fill the gaps, and build the website around the finished set, so the online version is complete on the day it goes live.
Your brand scored against the business, with three priorities and a 90-day plan, in ten working days.
One live jobThe BriefFixed fee, agreed firstOne live job at a fixed fee, so you can see how we work before committing to more.
OngoingBrand Operating PartnerMonthly, agreed firstA senior brand function that sets the standard and keeps the work to it, every month.
The full rebrandBrand Transformation ProgrammeFixed price, agreed firstThe rebrand, run as one programme from diagnosis to rollout.
Tell us where the brand is drifting.
- You write in. We reply within one working day.
- A conversation about what has changed in the business and what you need.
- A written scope and a fixed price before anything starts.
Davuud Ghani, founderSenior-led on every engagement