Future Planet Capital
An impact report, and a content system to carry its story.
An annual impact report for a global impact investor, and a content system built from it. One year of work, set out clearly in a single document, then adapted into film and social so the same story could travel from the boardroom to the feed.
The brief
Make the impact impossible to ignore.
An impact investor lives or dies by how clearly it can show the difference its capital makes. The job was to take a year of activity across a global portfolio and turn it into something a sophisticated investor would trust and a founder would want to be part of, then make that story easy to share wherever it was needed.
The report
A year of impact, set out in full.
The 2023 Impact Report laid out the firm’s year, from the headline figures to the portfolio companies behind them, in a calm, confident system. Cover to close, it gave the numbers room to land and the companies room to speak.
In motion
The same story, animated for the feed.
A set of short films turned the report’s headlines into motion, for social, presentations and the website, all drawn from the same source.
On social
Two systems, one voice.
The content ran in two visual systems pulled from the report, a dark, cinematic introduction set built around the planet, and a brighter at-a-glance set for the figures, each reading instantly as Future Planet Capital.
Bite-size
The introduction, broken into cards.
The longer introduction was also cut into a bite-size series, one idea to a card, for quick reading as people scrolled.
The outcome
One report, working everywhere.
The report became a system. A single, well-built source flowed into film, social and presentations, giving Future Planet Capital a consistent, credible way to show its impact to investors and founders alike, long after the document itself was published.
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