Pivitt
Diagnostic
Pivitt / Process

Nine steps to a brand that works.

One method across three stages, built to settle the internal debate quickly and put the spend where the return is.

From the work · My BMW
01Brand Alignment Diagnostic

We score the brand against the business across the Pivitt 360 Model.

Diagnose
02Audit and evidence

We gather the assets, the data and the internal views, and find where they conflict.

Diagnose
03Growth Readiness Score

A measured read of what is holding growth back, ranked by commercial return.

Diagnose
04Strategy and positioning

The position only you can own, and the commercial case behind it.

Transform
05Brand architecture

How the parts relate, named and ordered so nothing competes with itself.

Transform
06Identity system

The visual and verbal system, built as evidence of the thinking.

Transform
07Assets and playbook

Guidelines and a modular playbook so the system is usable, not just admired.

Transform
08Install and hand over

We install the system and train your team to run it from the playbook.

Sustain
09Run and improve

If you want us to, we stay on as your Brand Operating Partner as you scale.

Sustain
Where it starts

Find out what your brand is costing you.

Every engagement starts with the Brand Alignment Diagnostic, a fixed first step that scores your brand against the business and shows what to fix first.