Our Process
9 Steps to a Brand
That Actually Works
Not a rebrand factory. Not a 12-month agency crawl. A structured framework that delivers brand transformation in 6-10 weeks, with speed and depth.
Phase 1, Discover
Understanding what you've got
Weeks 1-2 · Deep research before any creative work begins
01
Brand Intelligence Gathering
Workshops and stakeholder interviews to learn the brand from the inside, the vision, the rationale, and the gap between where you are and where you need to be.
Stakeholder interviewsBrand auditObjectives
02
Customer & Market Deep Dive
In-depth market and competitor analysis across 16 dimensions. We present our findings for feedback before moving forward.
Competitor analysisPositioning map16-dimension audit
Phase 2, Define
Building the strategic foundation
Weeks 2-3 · Strategy before aesthetics
03
Moodboard & Brand Scale
A custom Brand Scale and moodboards with 3 directions the brand could take. Aligns everyone on positioning before any design work starts.
3 × moodboardsBrand scaleAlignment
04
Proposed Brand Architecture
Gathering feedback from steps 1-3, we build the Brand DNA, positioning, messaging, audience personas, and strategic framework.
Brand DNAPositioningMessaging
Phase 3, Design
Bringing the brand to life
Weeks 3-5 · Creative development with strategic alignment
05
Initial Brand Concepts
3 potential brand concepts covering colour, typography, logo, visual identity, and photography style. Every stakeholder aligned by this point.
3 × conceptsPalettesTypographyMock-ups
06
Refined Brand Concepts
The chosen direction refined into 3 polished variants, personality, integration, and tonality, ready for final approval.
3 × variantsColour dev.Logo variants
Phase 4, Deliver
Building and handing over
Weeks 6-8+ · Production, QC, and launch-ready handover
07
Building the Brand Ecosystem
All proposed assets built, website, guidelines, templates, social kits, and any other collateral to support the new brand direction.
GuidelinesWebsiteSocial kitTemplates
08
Quality Control & Testing
Rigorous QC for accessibility, brand consistency, and cross-platform rendering. Everything stakeholder-approved before handover.
AccessibilityConsistencySign-off
09
Brand Handover & Implementation
All files prepped, categorised, and organised for handover, structured to suit your filing system and team workflow. Plus a team onboarding session.
Organised handoverBrand manualImplementation guideTeam onboarding
Typical Timeline
Week 1Week 3Week 5Week 8+
Discover
Wk 1-2
Define
Wk 2-3
Design
Wk 3-5
Deliver
Wk 6-8+
Speed without losing depth
Most agencies take 4-6 months for brand transformation. We do it in 6-10 weeks, not by cutting corners, but by front-loading strategic alignment so creative doesn't get stuck in endless revision loops.
6-10
Weeks typical delivery
50+
Brand transformations
13+
Years experience
Want to see this in action?
Every brand transformation starts with a conversation. We'll walk you through the process with your specific context and goals.
Book a Discovery Call →