star
Brand Strategy & Positioning

Stand Out in a Saturated Market
with Strategic Branding

Fuelled by the Pivitt 360 Brand Model, we transform insights into compelling brand strategies that drive business growth.

maskmaskmask

At Pivitt, we blend rigorous research, creative thinking, and a holistic approach to brand strategy and positioning.

Our proven methodology ensures that every facet of your brand from vision to voice resonates with the right audience, at the right time.

Why Brand Strategy
& Positioning Matters

In today’s crowded marketplace, companies that succeed aren’t simply louder—they’re strategically differentiated. A robust brand strategy goes beyond an attractive logo; it shapes how your market perceives you, influences consumer decisions, and underpins every message you send.

star
The Pivitt 360 Brand Model

Unlike agencies that treat branding as a one-off creative exercise, Pivitt takes a 360º perspective

star
Explore Like Scientists
We conduct extensive market, audience, and competitor research to unearth genuine insights that anchor your strategy.
star
Create Like Artists
Translating these insights into imaginative concepts, positioning statements, and brand narratives that genuinely resonate.
star
Build Like Engineers
Ensuring every strategic element—messaging frameworks, brand architecture, brand guidelines—is meticulously designed for clarity and longevity.
star
Measure & Optimise
We don’t stop at launch. Using data, we refine and enhance your brand strategy to maintain relevance and fuel growth.

What’s Included in Our Brand Strategy & Positioning Service

01

Brand Consulting & Advisory

img
  • Tailored advice to tackle market challenges and clarify long-term objectives.

  • Ongoing strategic counsel to navigate competitive landscapes, pivots, or expansions

02

Market & Audience Insights

img
  • In-depth qualitative and quantitative research to pinpoint audience motivations, pain points, and aspirations.

  • Detailed competitor and landscape analysis to highlight gaps and opportunities.

03

Value Proposition & Positioning Framework

img
  • Defining a clear, compelling brand promise that resonates internally and externally.

  • Crafting messaging pillars that guide all communications—from website copy to pitch decks.

04

Brand Architecture & Portfolio Planning

img
  • Streamlining brand structures for multi-product or multi-service organisations.

  • Ensuring each sub-brand complements the overall brand ecosystem without confusion or overlap.

05

Messaging & Narrative Development

img
  • Building a brand story that evokes emotion and loyalty, aligning your voice with audience expectations.

  • Articulating how you solve real-world problems, translating features into engaging benefits.

Flexible Collaboration Models

We understand that organisations have varying needs, timelines, and resource constraints. That’s why we offer three ways to work with our Brand Strategy & Positioning team

Real-World Impact

A leading investment firm partnered with Pivitt to redefine its market positioning. Through rigorous stakeholder interviews and competitor analysis, we reshaped its brand strategy, clarifying its unique value proposition and messaging pillars. Within 12 months of launch, the firm’s new brand presence helped secure a £40 million capital raise, surpassing its initial target by 25%.

"

What Our Clients Think

"

Client Feedback

Duncan Balloch
Group Marketing Manager, BMW

"An exceptional partner in our journey for success! The team at Pivitt offer so much more than creative support and production, the ability to offer guidance and advice on bigger strategic objectives is exceptional...”

Kitty Perryman
PMO Manager, BT

"I’ve worked with a few agencies in the past and they tend to provide a lot of fluff with no real tangibles. Pivitt cut through the noise and put together an action plan that actually brought results. Highly highly recommend."

Rob Cartwright
Brand Strategy & CIManager, Rolls Royce

"The team with Davuud offer excellent support across the whole marketing function, from creative concepts to strategy, so no matter what area of support you need, I’m sure Davuud and his team have you covered. Also is fab in dealing with both vague and specific briefs. "

Ben Coe
Senior Brand Manager, Universal Music Group

“Very strategic and insightful. Would recommend for any one looking to develop their brand strategy. A**”

Antonio Baganha
Strategy & Business Development, Pansports

“Since we started working with Pivitt, our expectations have been exceeded. The efficiency and professionalism demonstrated in each project are excellent. Another important element for us is the team’s ability to maintain the same quality even when the deadline is very short. Keep up the great work.”

Nicola Panton
Associate Director-Senior Marketing, Savills

“Pivitt are highly creative, authentic and overall a great team. They stood out as they were proactive and their approach to the brief had a unique take on it. After that, I enjoyed working on some great campaigns together.”

left
right

Is This Right for Your Organisation?

You’re Struggling to Stand Out
If your brand feels lost in a sea of competitors, a strategic overhaul can uncover what makes you genuinely unique.
You’re Entering a New Market or Launching a Product
We’ll help you refine your offering to ensure a successful go-to-market or expansion.
We’ll help you refine your offering to ensure a successful go-to-market or expansion
Realigning your brand narrative to today’s audiences can reignite customer loyalty and drive fresh interest.
You Want Tangible ROI on Brand Investments
Our data-focused approach tracks and measures impact, ensuring your strategy fuels real business results.