Find the position only you can own.
Positioning is deciding who you serve, what you stand for, and why you are worth more than the next firm, then writing it down so the whole business can use it. We find the claim you can prove and competitors cannot follow, and build the argument that carries it. One of the six pillars the Diagnostic scores.
Most brands compete on noise. The few that win own a position the market hands to no one else.
Run your cursor across the chart. The gap between the two lines is unpriced value: pricing power, inbound calibre and conversion the brand fails to carry.
Deals argued on price against weaker competitors.
Priced on value, because the position carries the argument.
The founder has to be in every room to explain the business.
The position does the explaining before you arrive.
Every team describes the company a different way.
One story, told the same way at every level.
Marketing decisions made on taste and instinct.
Every decision answers to written criteria.
Market and category mapping
Where demand actually sits, and where competitors cluster.
Competitive positioning
The space you can own, and the reason it holds.
Value proposition
The argument for why you win, sharpened to a line.
Messaging architecture
One story, told the right way for each audience.
Audience strategy
Who you are for, and how they really decide.
Positioning statement
The promise every other decision answers to.
OxBow · Positioning made physical
Pitches only convert when the founder is in the room.
You lose on price to competitors whose work is weaker than yours.
Ask three people in the business what you do and you get three answers.
Inbound enquiries are below the calibre of client you want next.
Diagnose
We score the brand against the business and find where the two have drifted apart.
Define
We set the position, the proposition and the criteria every decision answers to.
Align
We hand every team the same story, so the market reads you the way you intend.
Positioning work that helped scale a start-up investment business past £40M in revenue in eighteen months.
Pivitt has really helped my business and allowed us to think strategically about our decisions and planning. We have been helped with understanding the business value we provide, being clear on our customer and messaging, and discussing the direction the business could go in.
I’ve worked with Pivitt for a few months now and they’ve really helped refine the brand direction and played a key role in helping us build a strategy that’s already showing impact. To say I recommend is an understatement.
I’ve worked with a few agencies in the past and they tend to provide a lot of fluff with no real tangibles. Pivitt cut through and put together an action plan that actually brought results. We still utilise the strategy they wrote two years ago.
Find out what your brand is costing you.
Every engagement starts with the Brand Alignment Diagnostic, a fixed first step that scores your brand against the business and shows what to fix first.