The Pivitt 360 Model.
Six connected pillars that decide whether a brand commands attention, justifies its price and accelerates growth. We assess all six, then rebuild the ones holding the business back.
Six pillars, the components beneath each, across three stages. Hover a pillar to see what it holds. We assess all six, then rebuild the ones holding the business back.
Brand Strategy
Purpose, vision, mission and values. The internal compass every other decision answers to.
Target Audience
Who you are for, what they need, and how they decide. The buyers the brand has to move.
Unique Selling Proposition
The core difference and the customer benefit. Why you, stated so a buyer can repeat it.
Brand Positioning
Market context and competitive position. The space you own and defend.
Brand Identity
Visual and verbal expression. The evidence of the thinking, not decoration.
Brand Assets
Guidelines, campaigns, templates and digital materials. The system, made usable.
One method, built to settle the internal debate quickly and move at the pace you actually work. Diagnosis comes first, so the spend goes where the return is.
Score the six pillars against the business and produce a Growth Readiness Score with a prioritised plan.
£1,500 · fixed entryRebuild the pillars holding growth back: strategy, positioning, identity and the assets that carry them.
ProgrammeHand the system to your team to run, or stay on as your Brand Operating Partner as the business scales.
RetainerSee where your six pillars stand.
The Brand Alignment Diagnostic scores all six and shows which ones are costing you growth, in order of commercial return.