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12x Monthly Revenue

From £300k a year to £300k a month, through commercial brand and marketing

Home Services, Heritage Construction
12x
Monthly revenue lift
£300k
Monthly revenue achieved
First page
For the right search terms
Systematic
Customer acquisition

A specialist home services provider with strong product and a respected position in their conservation-led market. The annual revenue baseline was £300k. Within the first cycle of the engagement, the business was hitting £300k in a single month. A 12x lift in monthly revenue, driven by a commercial brand and marketing infrastructure built from the ground up.

The business was ranking first page for the right search terms and had a strong product reputation. But it was losing at the point of decision to weaker competitors. A buyer's market, fragmented marketing, and a customer acquisition process running on manual effort meant revenue was capped by capacity rather than demand. The gap to close was perception, not capability.

01
Built a tactical marketing plan with quarterly objectives, accountable targets, and a clear revenue model tied to monthly orders. PPC was implemented with iterative variable testing, granular geographic targeting, and a quality-score-led approach to keyword optimisation. Reviews and testimonials were activated through a segmented CRM process across both converted and non-converted customers.
02
Customer experience was mapped end-to-end across awareness, consideration, evaluation, purchase, fulfilment and post-purchase. Value propositions were repositioned around what the audience actually cared about: heritage compliance, partnership credibility, product longevity and sustainable materials. The customer acquisition process was de-bottlenecked to remove friction between business and customer.

Revenue Lift

From £300k annual revenue to £300k in a single month. A 12x lift on the monthly run-rate.

Market Position

Moved from price-competing to the market-leader position they had earned on quality but not yet on perception.

Customer Acquisition

Systematic acquisition process replacing manual effort. Predictable pipeline, repeatable conversions.

Brand Perception

Repositioning around credibility, compliance and longevity closed the gap that competitors had previously exploited at the point of decision.

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