Step 1 of 3
Where does your brand
need work?
Rate each pillar honestly. This determines what scope of work your brand actually needs, and what it doesn't.
Already done the Brand Diagnostic? Your scores will pre-fill automatically.
Step 2 of 3
Here's what your brand
actually needs
Step 3 of 3
What this investment
looks like
Investment Breakdown
Why brand investment pays back
+20%
Strong brands deliver 20% higher total shareholder returns than weak brands over a 20-year period.
McKinsey & Company, Brand Finance Study
+23-33%
Consistent brand presentation across all touchpoints increases revenue by 23-33%.
Lucidpress / Demand Metric, Brand Consistency Report
13%
Customers are willing to pay 13% more (up to 18% for luxury) for brands they perceive as excellent.
PwC, Future of Customer Experience
5-7×
Acquiring a new customer costs 5-7× more than retaining one. Brand trust is the primary driver of retention.
Bain & Company / Harvard Business Review
Pivitt client benchmarks
£300K/yr → £300K/mo
Startup brand transformation led to 12× revenue growth within 18 months of relaunch. Full strategic rebrand including positioning, identity, and go-to-market assets.
Pivitt Client, Series A Startup
+1,100% conversion
Brand identity and digital experience overhaul for a global entertainment brand. Conversion rate increased 11× across primary campaign touchpoints.
Universal Music Group, Pivitt Partnership
8 years · 100+ campaigns
Ongoing brand partnership producing 20,000+ assets. Long-term brand consistency driving sustained premium positioning and customer loyalty.
BMW Group, Pivitt Partnership
£40M in 18 months
Investment firm scaled from launch to £40M AUM. Brand transformation established credibility and trust critical for high-net-worth investor acquisition.
Pivitt Client, Investment Firm
Typical transformation timeline
Speed without losing depth. Most projects complete in 6-10 weeks.
Week 1-2
Discovery & Strategy
Stakeholder interviews, market analysis, positioning framework
Week 3-5
Creative Development
Visual identity, messaging, brand guidelines
Week 6-8
Asset Production
Touchpoint rollout, templates, launch materials
This is your starting point, not a quote
Every brand is different. This planner gives you a realistic sense of scope and investment based on where your brand is today. The next step is a conversation about what's right for yours.
Book a Discovery Call →Investment ranges based on Pivitt's project history across 50+ brand transformations. Actual scope and pricing depend on business complexity, market, and deliverable requirements. External research citations are from published studies, individual outcomes vary.