BMW Group is one of the most prominent automotive retail operations in the UK, sitting at the heart of London's premium mile and representing three distinct, globally recognised brands under a single roof. For eight years, Pivitt served as the embedded creative partner responsible for everything the dealership put in front of the public, from showroom environments and digital campaigns to crisis communications and product launch materials.
BMW Group doesn't operate like a typical dealership. It's a flagship, and flagship standards don't tolerate inconsistency.
The BMW Group showroom sits on one of the most visible stretches of road in London. Every pillar, every surface, every launch event is a statement. Pivitt art-directed and produced the large-format visual environments that line the showroom floor, changed with each major campaign or product cycle.
When the pandemic forced automotive retail to rethink how it operated, BMW Group needed to communicate a completely new contactless purchase process to its customer base, fast. Pivitt conceived and delivered the full "Park Lane Direct" campaign across video, animation, print, digital, and internal comms. Built around a single powerful idea: the open road ahead.
From electric vehicle comparison guides to full campaign asset suites, Pivitt managed production of digital-first product marketing across the entire BMW Group range, including the real-time shift to EV and PHEV as it happened across the market.
The longevity of the relationship is the result. No premium automotive group retains a creative partner for eight years by accident.
30 minutes. No pitch. Just an honest conversation about where your brand needs to go.
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