Most businesses spend £30k or more on brand work without knowing what the real problem is. The Brand Alignment Diagnostic gives you the full commercial picture first, so every pound goes to the right place.
These are the patterns we see in every business that has outgrown its brand.
Your brand should be doing that work before you walk through the door. If prospects still don't understand your value after visiting your website, messaging has failed.
Referrals and relationships carry you. But you can feel the ceiling. The brand isn't attracting inbound and it isn't closing deals you haven't personally sold.
The business has changed. The team is bigger, the clients are bigger, the ambition is bigger. But the brand still looks like where you were three years ago.
Proposals that should close don't. Talent you want to hire goes elsewhere. Competitors with weaker offerings seem to win on perception alone.
Three phases. Two to three weeks from session to deliverable. Every step designed to produce evidence, not opinion.
Brand guidelines, analytics, content strategy, audience data, and any prior audits. Initial observations documented before the session.
Not a workshop. A diagnostic conversation designed to score, interrogate, and surface what the data alone cannot show. Each of the six areas assessed.
Each area scored, gaps mapped, and a strategic roadmap built with prioritised actions, estimated investment ranges, and a recommended sequence.
This isn't a document that sits in a drawer. It's the commercial foundation for every brand decision you make next.
No more guessing whether brand is a problem. Every gap is identified, scored, and tied to a commercial impact. You'll see where brand is actively losing you revenue, repelling the right clients, or creating friction in your sales process.
Whether you work with us, another consultancy, or in-house, the diagnostic gives you a documented brief based on evidence. No more paying an agency to "discover" what you already know. Every pound of brand investment hits the right problem.
The action plan is sequenced by impact. You'll know what to fix first, what can wait, and what the expected commercial return is from each intervention. It's a business case, not a design critique.
Most rebrands fail because they address symptoms rather than root causes. The diagnostic ensures that if you do invest in a full transformation, you're investing in the changes that will actually move the commercial needle.
Video testimonials, verified reviews, and real client communications.
Six dimensions assessed, scored, and translated into a commercial action plan.
Where you sit in the market relative to the 3 to 5 competitors your buyers are also considering. How defensible your position is, where you're differentiated, and where you're invisible.
What your brand is actually communicating versus what you think it's communicating. Whether your messaging lands with decision-makers or gets lost in noise. Every touchpoint assessed against commercial goals.
Visual identity, consistency, and whether it carries the weight of your ambition. Does your brand look like a £3M business or a £30M one? We assess every visual and verbal touchpoint.
Case studies, testimonials, credentials, and the evidence your brand uses to close. Where trust is being built and where it's being lost. How your proof stack compares to the market.
Whether your team can use the brand consistently and confidently. Are sales decks, proposals, and client-facing materials working for you or against you? Internal alignment scored.
How your brand converts attention into pipeline and pipeline into revenue. Where the funnel leaks, which touchpoints lose deals, and what the commercial cost of each gap is.
Each dimension is scored, the gaps mapped with specific evidence, and a prioritised action plan built from the findings. You can take this to any partner, execute internally, or work with us. No lock-in.
Multi-brand businesses or complex brand architectures may require expanded scope. We'll confirm exact investment on the discovery call.
Our free Brand Alignment self-assessment takes under 3 minutes. Score yourself across all six dimensions and get an instant visual report. No cost, no obligation.
Book a free 30-minute discovery call. No pitch. No pressure. We'll confirm whether the diagnostic is the right next step for your business.
