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118% Above Target

Scaling revenue to £2.18M through comprehensive digital and operational strategy

Home Services, Property Maintenance
118%
Above revenue target
£2.18M
Revenue achieved
Full
Digital transformation
Systematic
Customer acquisition

Developed and implemented a comprehensive marketing strategy for a specialist home services provider, focusing on digital transformation and operational efficiency. The project exceeded its original revenue target of £1M, achieving £2.18M through strategic implementation and a customer-centric approach.

The company needed to establish market dominance in their specialist home services sector while facing highly competitive market conditions, complex regulatory requirements, a limited digital presence, operational inefficiencies, and the need for a systematic customer acquisition process.

01
Implemented a phased marketing strategy focusing on digital transformation and operational efficiency. This included developing comprehensive customer journey mapping, establishing clear value propositions, and creating targeted marketing campaigns that resonated with the target market segment.
02
Created a robust implementation framework with clear KPIs and monitoring systems. This was supported by detailed customer research and competitive analysis, ensuring all marketing activities were data-driven and results-focused.

Revenue Achievement

Surpassed £1M target, achieving £2.18M through strategic implementation.

Digital Transformation

Established comprehensive digital presence with integrated marketing channels.

Market Position

Strengthened position as a leading specialist in the home services sector.

Customer Acquisition

Developed systematic approach to customer journey and acquisition.

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