Through stakeholder interviews and strategic workshops, we developed Taya's brand identity to reflect their innovative approach to insurance claims processing. Our work transformed their technical expertise into an accessible, trustworthy brand that resonates with their target market.
Taya needed to stand out in the technical insurance sector while maintaining credibility. The brand required a delicate balance: communicating complex technological capabilities while remaining approachable and user-friendly for insurance professionals.
Successfully translated technical complexity into accessible communications.
Established position as innovative yet reliable technology partner.
Created cohesive design language across all touchpoints.
Implemented comprehensive digital asset suite.
30 minutes. No pitch. Just an honest conversation.
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