Through comprehensive market analysis and audience research, we transformed Blend's entry into the cake decorating market. Our strategic positioning as a 'creativity enabler' shaped a bold brand identity that precisely targets market opportunities and consumer desires.
Initial market and competitor analysis revealed a disconnect between the client's desired clinical aesthetic and market opportunities. While Blend had begun establishing itself with a minimalist approach, our user research and audience insights pointed to an untapped opportunity for a bolder direction — a strategic pivot the client embraced based on our findings.
Established distinctive market presence through bold, creative identity.
Successfully positioned as category's creativity catalyst.
Strong alignment with target audience preferences and needs.
The new identity seamlessly merges bold design with practical application, supported by strategic copywriting across all touchpoints.
30 minutes. No pitch. Just an honest conversation.
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