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Through stakeholder interviews and strategic workshops, we developed Taya's brand identity to reflect their innovative approach to insurance claims processing. Our work transformed their technical expertise into an accessible, trustworthy brand that resonates with their target market.
Taya needed to stand out in the technical insurance sector while maintaining credibility. The brand required a delicate balance: communicating complex technological capabilities while remaining approachable and user-friendly for insurance professionals.
Our collaborative approach, including senior stakeholder interviews, informed a brand strategy that emphasises simplicity and efficiency. We developed a comprehensive visual and verbal identity system that translates technical complexity into clear, engaging communications, supported by distinctive photography and design elements.
The new brand system effectively positions Taya as an innovative yet reliable technology partner in insurance claims processing. Every touchpoint, from digital presence to communication materials, reinforces their commitment to simplifying complex processes while maintaining professional credibility.
