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We were approached by the team at Pansports to help them craft a strong brand identity. Pansports, a new-to-market sports agency had big ambitions, yet their current brand didn't reflect their true nature. We worked closely with them to refine their entire brand, from logo development through to positioning and presentation formation.
A new to market sports agency's former brand identity lacked impact and as a result affected how they were perceived in the market. The had a great vision for the brand but needed help in translating the vision through each touchpoint of the brand.
We started by working on their presentations to help the brand strip away excess information and focus on value delivery within their presentations and pitches. We became a key support partner to the business, leading to us refining the logo and brand identity in a similar manner to the new pitch decks. Clean, simplified and impactful.
We implemented a visual hierarchy within each touchpoint making the work easier to skim, alongside a naivgation bar which allowed a user to quickly navigate through points to gather the information they seeked. The team had lucrative partnerships which we put at the forefront of the presentation through enhanced visuals and leading with bold statements.
As this was an open brief we worked closely with the senior stakeholders to help define the vision with clarity before building out conceptual pathways.
