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Our ongoing partnership with MINI delivers creative excellence across product launches and campaigns, ensuring brand consistency while pushing creative boundaries.
MINI's unique positioning requires creative solutions that balance their distinctive personality with premium automotive credentials. Each launch demands fresh thinking while maintaining the brand's playful yet sophisticated character.
Regular collaboration enables an agile creative process that captures MINI's spirit across all touchpoints. Our integrated approach combines strategic planning with high-calibre creative production, ensuring every asset embodies MINI's characteristic charm.
We provided 3 pathways in the beginning to tackle the assigned challenge. With the clear winner fed back from the team at MINI, we went into production. The delivery included a social takeover spread, instant experience, display ads, sales collateral and collaboration content in partnership with a range of influencers.
After successful integration of the ‘Change is on the horizon’ campaign with BMW we were tasked of building out the comms to support MINI roll-out.
Our partnership continues to deliver successful product launches and campaigns that reinforce MINI's position as a distinctive automotive brand. The established framework enables creative innovation while maintaining MINI's unique brand voice across all communications.
