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We were approached by Khas to create the entire brand + identity for the business. Their vision was to bring to market a high-end restaurant serving the finest of Pakistani cuisine in London, they needed a brand that reflected their vision. Unfortunately Khas closed during COVID.
The challenge was to create a brand identity that had strong roots to the heritage of the brand but with a modern adaptation.
Our proposed solution was to build a brand that was clean, minimal and refined, we wanted to deliver something of class and keeping in touch with the heritage of the business.We begun with the logo. The goal was to create something unique that didn’t mimic the trend in current logo design with the bold and simple typeface. The point was to inject personality behind the brand.
We built the site architecture from the customer perspective. We made it clear & easy for the customer to create bookings – handled by a CRM system which we integrated in the back end. The site was minimal but effective. A one-page site featuring a gallery showcasing the works of art complemented with sections highlighting the passion from the award-winning chefs and to top it all off, copy describing the culinary experience that couldn’t be ignored.
Our content strategy was to deploy a consistent stream of two types of content. The first – is stylised content, shot by our in-house photographer. The second – authentic content from the kitchen and restaurant capturing the atmosphere, kitchen buzz, the food prep etc. We encouraged the team to embrace social and document the life and presence of the restaurant staff, customers and chefs
