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Our eight-year partnership with BMW has delivered consistent creative excellence across multiple product launches and campaigns. Through weekly collaboration, we ensure brand cohesion while driving innovation in their creative output.
As a leading global automotive brand, BMW requires creative solutions that maintain their premium positioning while engaging diverse international audiences. Each product launch demands fresh creative approaches while preserving brand consistency across all markets.
Through established weekly touchpoints, we developed an agile creative process that responds swiftly to BMW's needs. Our integrated approach combines strategic thinking with high-end creative production, ensuring every asset—from video content to campaign materials—upholds BMW's exacting standards.
We identified the core audience groups and shaped the creative around the desires + wants each of the segments responded to. With M Performance we highlighted performance features, with BMW Motorrad we conveyed adventure and with the premium GKL line we lead with experiential.
We proposed to celebrate the journey of BMW. At the time of creating this solution, BMW had recently just developed their brand identity and changed their logo we thought it was fitting with the BMW Global initiative. The concept was to celebrate the evolution of the brand, from it’s roots to where it is today making the consumer proud to be a BMW owner and feeling a part of the journey.
Our long-term partnership has delivered numerous successful product launches and campaigns, reinforcing BMW's position as a premium automotive leader. The collaborative framework we've established enables consistent creative excellence while maintaining the flexibility to innovate across all brand touchpoints.
