Pansports
Crafting a powerful brand.
Challenge
A new to market sports agency's former brand identity lacked impact and as a result affected how they were perceived in the market. The had a great vision for the brand but needed help in translating the vision through each touchpoint of the brand.
Solution
We started by working on their presentations to help the brand strip away excess information and focus on value delivery within their presentations and pitches. We became a key support partner to the business, leading to us refining the logo and brand identity in a similar manner to the new pitch decks. Clean, simplified and impactful.
Result
Our work helped the business secure deals with Aston Martin, Aston Villa, Trade Nation and PSG. A hard feat - especially for new to market businesses.
Translating the new brand into assets to support growth
Challenge
For any market entrant there is always the challenge to be recognised as a secure and stable resource for potential buyers. Pansports pitches prior to our work with them was falling short of the mark. There needed to be an improvement in both clarity and brand image to demonstrate their value offering to their prospects.
Solution
We implemented a visual hierarchy within each touchpoint making the work easier to skim, alongside a naivgation bar which allowed a user to quickly navigate through points to gather the information they seeked. The team had lucrative partnerships which we put at the forefront of the presentation through enhanced visuals and leading with bold statements.
Result
Our work helped the business secure deals with Aston Martin, Aston Villa, Trade Nation and PSG. A hard feat - especially for new to market businesses.
Development work: Building the brand vision
Challenge
Building a brand isn't a linear process. It takes a lot of problem-solving and time to really craft the identity that hits the mark when translating the vision the stakeholders have for the business. Oftentimes it means helping the stakeholders refine their vision with clarity, when they are unsure of which direction or how they see the brand unfolding.
Solution
As this was an open brief we worked closely with the senior stakeholders to help define the vision with clarity before building out conceptual pathways.
Result
This has been one of the spectacular cases we have worked on this year, transforming a brand identity shown in the second slide to a robust an well refined brand with presence. The result: our work helped the business secure deals with Aston Martin, Aston Villa, Trade Nation and PSG. A hard feat - especially for new to market businesses.
