Khas
Branding + Identity creation.
Challenge
The challenge was to create a brand identity that had strong roots to the heritage of the brand but with a modern adaptation.
Solution
Our proposed solution was to build a brand that was clean, minimal and refined, we wanted to deliver something of class and keeping in touch with the heritage of the business.We begun with the logo. The goal was to create something unique that didn’t mimic the trend in current logo design with the bold and simple typeface. The point was to inject personality behind the brand.
Result
Sophisticated, minimal & classic. A blend with cultural roots from Pakistan, complemented by British tones.
The owners of Khas were enthralled with what we had come-up with. They loved the concept, logo and the branding which led to the creation of the additional assets, the website & marketing collateral.
Website creation with online booking system.
Challenge
With momentum created, Khas wanted to update their strategy and have presence in the digital space. After we had developed the brand identity, they wanted a website with integrated booking functionality.
Solution
We built the site architecture from the customer perspective. We made it clear & easy for the customer to create bookings – handled by a CRM system which we integrated in the back end. The site was minimal but effective. A one-page site featuring a gallery showcasing the works of art complemented with sections highlighting the passion from the award-winning chefs and to top it all off, copy describing the culinary experience that couldn’t be ignored.
Result
When we presented the site to the owners the feedback we received was the following,
“nearly looks as good as the food we make! nearly…“
We’ll take that as they approved.
Content strategy + creation.
Challenge
The relationship grew between Pivitt & Khas, after a few months of work on the project we began advising on their brand strategy. Which led us to building out a content strategy covering – how to find the right type of content that resonates & how to build a content bank to drive engagement.
Solution
Our content strategy was to deploy a consistent stream of two types of content. The first – is stylised content, shot by our in-house photographer. The second – authentic content from the kitchen and restaurant capturing the atmosphere, kitchen buzz, the food prep etc. We encouraged the team to embrace social and document the life and presence of the restaurant staff, customers and chefs.
Result
For the stylised content, we produced video + photography on rotation which would be revisited every 3-6 months. As for the authentic segment, we worked with the team to employ a social media & content executive in-house to keep up with producing content showcasing and engaging their fast growing community. A first for the restaurant owners to have considered!
